Whether the world's first knitting machine for ribbed stitches, the first digital lookbook for retailers and fans, or the personalization of underwear. Zimmerli is constantly reinventing itself for customers - and can thus look back on a 150-year tradition.
Pauline Zimmerli-Bäuerlin (1829-1914) is not only the founder and namesake of the Zimmerli company, but also the creator of an entire industry through her inventions.
Pauline Zimmerli, innovator and founder
She further developed Lamb's hosiery knitting machines in that her invention solved two problems: ribbed, elastic underwear could now be produced by machine and in significantly higher quantities. Despite industrialization, the quality of the knitwear was exceptional, so that the samples shown at the 1878 World's Fair in Paris caused a great stir. The excellent wearing comfort, which had previously been the preserve of a handful of wealthy connoisseurs, could now be enjoyed by a much wider clientele.
Innovator and founder Pauline Zimmerli-Bäuerlin (1829-1914) and her 19th century invention.
Digitization for a better experience - despite social distancing
Even 150 years later, Zimmerli continues to reinvent itself to be closer to customers and their needs. With the lookbook of the fall/winter season 2021, Zimmerli has revolutionized the shopping experience. The newly virtual, web-based lookbook allows not only retailers but also Zimmerli fans to experience, pre-order and even personalize the collection designed in Aarburg exclusively well before the season starts. Virtualization allows the sensory perception of the high-quality merchandise and at the same time protects the environment. In times of a pandemic, the reinterpretation of the lookbook also simplifies the usual collection presentations in the industry: Zimmerli and the customers are close, despite the extraordinary situation and social distancing.
Click here for the digital innovation.
The new lookbook: virtual and an experience for all customers.
"Made for You" - personalized, handmade Zimmerli one-offs.
Proximity to customers and a focus on customer wishes was already practiced in the 20th century with regular, individual customer visits around the globe. The company has always designed for customers, but now it even personalizes: Zimmerli links exclusivity with personal emotions, as another finesse in the range of the finest underwear in the world is the possibility of individualization. Initials carefully embroidered in the Swiss manufactory, innovative adjustments of the lengths by precise handwork, or the exclusive adaptation of the color. The most modern technology with a tradition of craftsmanship makes "Made for you", Zimmerli's agile response to customer wishes, possible.
Made for You means personalized, handmade unique items for Zimmerli customers.
Celebrating with our customers
To celebrate 150 years of customer proximity through innovation, we are giving away 15 personalized, handmade Zimmerli one-of-a-kind items. For the lucky winners, we will embroider their initials on an original Zimmerli shirt, made of Sea Island Cotton - the most exclusive cotton in the world. The closing date for entries is January 31, 2021.
